The youngest son of a South Korean conglomerate, Kwon Tae-seo of Namgyeong Group, is dragged down to Seongu-eup, a town without even a single café, in the midst of his tedious daily life. There, he meets Ahn Yuna, a woman who endures each harsh day with remarkable resilience, and for the first time, Tae-seo experiences emotions he’s never known.